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Crossing Antarctica with product comparison pages. What? [FD135]

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Happy Frithuredsday. Every day during 2020 has felt like every. other. day. The days are mushing toge
 
September 11 · Issue #135 · View online
The Friday Dispatch
Happy Frithuredsday.
Every day during 2020 has felt like every. other. day. The days are mushing together like a bowl of stale oatmeal.
Let’s talk about business…
(Mask and hand sanitizer optional for the rest of this message)

Me, having trouble focusing. Typical.
Me, having trouble focusing. Typical.
This twitter conversation came into my life yesterday, and I thought I’d discuss it with you:
Justin Jackson
One of the hardest stages in life is the "almost, but not yet."

You can see your goal, off on the horizon, but you know that it's still miles away.

You're tired, stretched thin, and starting to feel desperate.

What helps?

Almost always: "having more margin before you start."
Interesting concept, but I’m afraid it’s overly simplistic.
Because you can’t know this idea of “margin” ahead of time.
“Margin” is amorphous. You can’t measure it. You can’t stock up on it.
It’s like the idea of “patience.” Or, “perseverance”.

ME: “Grandpa, how can I have a long marriage, like you and Grandma did?”
GRAMPS: “Well, it’s simple. You just need to have enough patience.”
ME: “Oh, riiiiiight. Patience! Why didn’t I think of that?”

In my response to Justin’s, I shared this story…

It’s unfortunate that margin is such a trailing indicator.
You usually won’t know, until you know.
And then it’s too late.

In 2009, Henry Worsley successfully retraced Shackleton’s route in the Antarctic. Plenty of margin.
Worsley died in 2016 attempting to be the first person to cross Antarctica on foot unassisted. He crossed over 900 mi but had to be rescued 126 mi from his goal.
Short on margin.

You can have done a thing, and in hindsight find that you had plenty of margin. You won’t even know what margin you needed until you stop to look behind you.
You can try to repeat your feat (or replicate someone else’s journey), and still find you’re short on margin.
It’s unknowable.

Six people have completed Worsley’s solo, unsupported route since his failure (and death).
What did they have that Worsley didn’t?
Detailed accounts of Worsley’s failure.

Those folks didn’t succeed because they had margin.
They had something better.
They had a map.
What do you think? Agree? Or, did I completely miss the damn point?
Click reply to this email, or reply in the twitter thread to tell me where I went wrong, or tell me what you agreed with.
Enjoy your weekend, folks!
-Ken

Oh wait…

P. S. Shout out to my founder and maker peeps working on their projects during your nights & weekends.
I see you.
If you’re like me, maybe you have a day job and a busy family, yet you’re trying to grow a business during your nights and weekends.
I get it. Life is messy, it’s hard to find the time.
But, let’s keep it real: what we’re really up against is that it’s tough to make the time (because there’s really no such thing as “finding” time).
If that’s you, Friday afternoon at 5pm is often the start of your “second work week.” Am I right?
You get a ton done in your business over the weekend (if everything goes as planned). So how about we help one another make sure everything goes as planned.
Join me for a live video call tomorrow 9/12 at 11am Central. We’ll check in, say what we’re each working on and what it is we’re striving to get done over the weekend.
Interested? All you have to do is click Reply and let me know you’re all about this life and I’ll send you the details.

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1 Podcast Episode You Should Hear
Transformation Beats Deliverables, Episode 126 of the Sold With Webinars Podcast


Join Me for a Live Call
Those of you with day jobs, trying to grow a business during your nights and weekends, weekends are often your “second work week”.
You get a ton done in your business over the weekend (if everything goes as planned), right?
So how about we help one another make sure everything goes as planned.
Join me for a live video call tomorrow 9/12 at 11am Central. We’ll check in, say what we’re each working on and what it is we’re striving to get done over the weekend.
Interested? All you have to do is click Reply and let me know you’re down for a video sesh and I’ll send you the deets.
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