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[FD117] Growing a business in fits and starts

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Hey folks, I'm heading off to help host CaboPress next week—yeah, I'll be standing around in a pool e
 
October 5 · Issue #117 · View online
The Friday Dispatch
Hey folks, I’m heading off to help host CaboPress next week—yeah, I’ll be standing around in a pool each day for a few days, with a bunch of entrepreneurs, talking about business—so this issue is going to have a slightly less formal structure.
Note: Most of what follows was written by me, dictating into my iPhone. Grammar errors abound.
As you’re reading, do your best to imagine a voice that’s a cross between Fozzie Bear and Jimmy Stewart saying these words to you.
Annnnd… for the sake of accuracy, imagine Fozzie has just finished a few strips of bacon and Jimmy Stewart has had a few too many cups of coffee in the last hour.

Two Jason Cohen Things I've Been Reading
I find myself coming back to these two articles by Jason Cohen (@asmartbear) again and again. Each for differing reasons.
The first article—on the topic of marketplace growth—is great for the comments as much as for the article itself.
I’ve perhaps found more in-depth articles on ShareTribe and Feverbee on the subject of launching and growing marketplaces and communities, but none more succinct or with better reader feedback.
The second article about the tangled driving courses of Autocross tends to make me feel a tiny bit better about my fits and starts approach to growing my business.
I work on MastermindJam on the side, and often it takes a back seat to a stressful day job (16-hour days lately!), and our large, busy family. I’m working on ways to improve this balance, but let’s face it, this will always be a less-than-ideal arrangement. I just need to cut myself some slack and look at the bigger picture.
Hopefully, you’ll find something of use in each.
Solving the “Marketplace” Business Model
When “Fits And Starts” Is The Most Efficient Path
A Third Thing I've Been Reading
The last item I want to share with you is a book that just came in the mail last week, and I’m really stoked about diving into it.
But first, it needs some back story…
A few months ago, marketer, author, and ClickFunnels founder Russell Brunson (@russellbrunson) sent an email to over 100 of his ‘Two Comma Club’ award winners (folks who had surpassed a million in revenue in their businesses using ClickFunnels) …
Inside that email was this question…
“You suddenly lose EVERYTHING in your business (your money, your big name, your list, your affiliates and JV partners, all of it)… You have bills piled high, and people harassing you for money over the phone.
All you have is a roof over your head, a phone line, an internet connection, and a ClickFunnels account for only ONE MONTH.
Other than your vast marketing experience, you’re back to being a newbie… What EXACTLY would you do, from Day 1 to Day 30, to save yourself?”
Folks responded with creative, detailed, and sometimes CRAZY blueprints for how to get their business back up and rolling again, and generating income and leads.
In just ONE MONTH. 😲
Every Two Comma Club expert who answered used a different strategy… but they each had a concrete plan. Each plan leveraged their individual strength.
Russell and his team then picked the best 30 responses, and scheduled those folks to take part in a free, online virtual summit, with ten entrepreneurs sharing their action plan, every day for three days during the summit back in mid-September. Here’s an example of one of my favorite videos.
Russell’s team also compiled those written, step-by-step action plans (like this one from the video above) into this gorgeous hard-cover book. My copy arrived a few days ago:
Yep, my copy. By the way... anyone know of a better earbud wrap?
Yep, my copy. By the way... anyone know of a better earbud wrap?
Okay, I realize the 3-day video portion of Russell Brunson’s virtual summit is over and done with by the time you’re reading this, but if you put in your email address there I’ve got a hunch they’ll let you know the next time it launches.
Anyway…
I watched the videos of the summit, and now I’ve been reading this cool book, and it all really got me thinking. 🤔
Specifically…
Setting aside all the internet marketing hype… if even a fraction of their advice was usable, actionable, and achievable, if someone could rebuild a lost business from any of those plans in 30 days… could someone like me with a busy family and a stressful day job take one of those plans and adapt it to dramatically grow my business in, say, 90 days?
I mean, look. I haven’t lost everything. By many standards, I have too much of a lot of things.
Losing everything gives you a sense of urgency, and a sense of focus, sure. But losing everything also gives you one very important thing: Time.
Time to work on things.
But someone like me, who spends long hours each day at a day job, on top of the responsibilities of a busy family, I don’t have the luxury of time. Like I said above, I’ve been working on business in fits and starts. Big, consecutive chunks of uninterrupted, focused time have been elusive.
So, getting anything done in 30 days seems unrealistic for me.
But, I bet I could do it in 90 days.
👉 30 days worth of growth… in 90 days. 👈
Is such a thing even possible?
It might be.
It might be.
90 days works out to just two, six-week sprints, right?
Which perfectly coincides with the launch of MastermindJam’s new Mastermind Sprints.
A cool plan is forming in my mind for how I can hack my own schedule and take 30 days of these action plans and fit them into a 90-day schedule.
I keep coming back to these questions…
👉 How would your business change if you could take focused action on one area of it over the next six weeks?
👉 What if you were part of a small, exclusive group of trustworthy people holding you accountable to quantifiable, actionable, and achievable goals along the way?
👉 What if you did that two times, in back-to-back six week Sprints? Set a goal, work toward it relentlessly for six weeks. Repeat.
My answer: Omg. Yeah! Let’s do this. 🎉
Watch for an email from me soon detailing my action plan, and how you can join me on this first Mastermind Sprint if you’re interested.
Thanks for reading!
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