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[FD95] It did make the boat go faster

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Hello from the Friday Dispatch! It's been a long hiatus, that's for sure. It got tough, week after we
 
March 30 · Issue #95 · View online
The Friday Dispatch
Hello from the Friday Dispatch!
It’s been a long hiatus, that’s for sure.
It got tough, week after week to keep saying I was working on finishing this thing that didn’t seem to be getting closer to actually being finished. Yet, despite all the complaints I expressed about lack of time and other life pressures, somehow I mysteriously found time to publish this newsletter, read articles, record and edit podcast episodes.
The irony wasn’t lost on me. 
Do what you’ve always done, you’ll get the same result. So, I had to change things up.
I cut out anything that wasn’t making the boat go faster.
I stopped publishing this newsletter. I stopped podcasting. I put a lot of things on pause.
Fast forward to today.
Since you last heard from me, I finished. 
Well, I finished the first phase, at least. There’s a new MastermindJam in the world now. It’s already been introduced to a small test group of users.
It has been nice watching early customers use and explore the new system. Sure, it helps shake out any lingering bugs, but it’s tricky to avoid the traps of confirmation bias; just seeing what you want to see in the in-app analytics and ignoring any warning signs.
The early feedback has been even more helpful than watching early users. While I did love to hear a few pieces of positive feedback about how polished the design is, what I was especially happy to hear were the comments that were benefit-based.
Does the product solve the job to be done?
I heard both how well the product solved a real need for the customer, and also lingering questions or objections that I need to address in my marketing messaging.
This weekend I’m putting the final touches on the walkthru video that’s embarrassingly absent from the new homepage. And I’m contacting past customers about how the new community can help them.
Instead of sending one “launch announcement” message to the entire list, I’m emailing people in small batches. I then gather feedback and listen to unanswered questions that people express to me after reading the email I sent them, then I go back and hone my message. After it’s ready again, then I email a few more people. Rinse and repeat. 
If you’re a past customer, you’ll be hearing from me either yet today or early tomorrow.
Now, on to your articles.

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6 Articles to Help You Grow Your Business
50 Big Companies that Started with Little or No Money 50 Big Companies that Started with Little or No Money
Building a One Man SaaS App Offers a Profound Sense of Personal Achievement
The state of freemium in SaaS
Why I don't use my real photo when messaging with customers Why I don't use my real photo when messaging with customers
Why an “Unlimited” Plan is Toxic for Your SaaS
GDPR: How small companies can get ready for it (and why you can’t just ignore it)
Interested in getting into a mastermind group?
Looking to join your first mastermind group?
Group didn’t work out, and need to be rematched?
Need an additional member for your existing group?
Have a question that your current group doesn’t have the answer to?
Solve all those problems by signing up at MastermindJam. The new MastermindJam is a transparent community of entrepreneurs who are looking to create mastermind groups, hold each other accountable, and find the answers they’re looking for to take their businesses to the next level.
Hidden Surprise
zenfounder.com/book
Congrats! You’ve scrolled to the bottom!
Today, there’s a hidden coupon at the bottom of this email
Here’s the deal…
Founder mental health is an issue we all need to talk more about. ZenFounder’s Dr. Sherry Walling has published this new authoritative guide book on the topic:
The Entrepreneur’s Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run You
You can get it on Amazon: 
Affiliate links: Kindle | Physical | Audio 
Or, direct, non-affiliate link: zenfounder.com/book
Trust me, this is your new handbook for staying sane while starting and growing your business. 
Between now and April 2, 2018, the first 20 people who send me a screenshot of your Amazon receipt and a permalink (like this one) to the Verified Purchase review you left on Amazon, I’ll give you a promo code for one month free access to the new MastermindJam.
Here’s the link again to upload your receipt and review link.
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