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The Friday Dispatch #59

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Hello everyone! In last week's newsletter I asked these slightly introspective questions: What change
 
January 6 · Issue #59 · View online
The Friday Dispatch
Hello everyone!
In last week’s newsletter I asked these slightly introspective questions:
What changes are you expecting in your business? What is something positive that happened in your business in 2016, and how can you repeat that success in 2017?
It’s important to take a breather and really analyze where you’re at and what’s working so you can more reliably chart a path forward.
The start of a new year seems as good a time as any.
Joel Roggenkamp, Founder of Twin Cities Drone School, sent me this reply:
Hi Ken,
Great question; here’s my answer:

After chasing the SaaS dream for 6 years, this was the year I decided to switch direction. My modestly successful app, Best Attendance, launched in 2011 and went through the long slow SaaS ramp of death to the point where it started to make good, but not “quit your day job” money.

After trying to grow the business and launching some failed spinoff products, I’ve decided I’m just not interested in doing the bootstrapped SaaS thing anymore.

I did launch a new venture in 2016 (having nothing to do with software), Twin Cities Drone School - I give one-day test prep seminars for the new FAA Remote Pilot Certificate exam.

Unlike my software ventures, this business is actually fun!

I’ve found that having a day job + doing some fun non-software side projects is a good model. I’m much less stressed and more happy than back in the days were I thought employment was evil and SaaS was the answer.

— Joel
(Thanks Joel, for letting me share your note with everyone)
I know there are a lot of people who read this newsletter entertaining the notion of stepping away from their chosen business (SaaS, info products, or anything, really), with mixed feelings about possibly looking at other options.
Product-founder-fit, I believe, is one of the most important topics that doesn’t get written about or talked about enough. But it’s crucial.
This is your life. You have to design a life that makes you happy.
Don’t build a business you’re gonna hate. If you have built a business you hate, make a change. Do something else.
Am I oversimplifying this? Oh yeah. This stuff is hard.
Gary Vaynerchuck has said (again, and again), life is too short to spend even one more minute doing something you hate.
Is Gary V. oversimplifying this? Oh yeah. Again: this stuff is hard.
But take heart in knowing we’re all just figuring this out.
So, in figuring this thing called life out, it’s okay if you should happen to decide that what is right for you may not be what that guru guy in that one startup scene you follow thinks is right.
Much like Neo in The Matrix, Steve Jobs figured something important out:
“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you’ll never be the same again.”
Go with your gut. You do you. :)

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Customer Value Maximization - 6 Steps To A Thriving Business
These Are Buffer's Top 10 Lessons from Growing to $10 Million ARR
4 Things Your Welcome Email Must Do (and Probably Doesn’t)
Start 2017 Off Right: Clean Your List
Running a Successful Product Launch
How to Get Your Startup in the Press, According to the Experts
13 Email Marketing Trends to Follow in 2017: A Sumo-Sized Guide
16 Explosive Content Promotion Strategies
Why Most Product Launches Fail

P. S. If you clicked on every. single. link. in this email, you’re my hero. Take a screenshot of all these links in your open browser tabs, click reply, send that screenshot to me and let me know you made it through the link gauntlet and I’ll snail mail you a free gift. Sound good?
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