Upgrade emails help you convert more trial users into paying customers. If people aren’t upgrading or converting at the end of their trial, first: be sure your product just doesn’t suck (had to be said). Next, use this article to craft better-converting trial end emails.
A comprehensive, chronologically ordered list of marketing tactics and ideas you can try with your next side project. This is an open source list, so feel free to contribute and fill in any gaps you spot.
This firm set up a couple fake Instagram accounts and then bought fake followers and engagement for the accounts. Within a few weeks, brands offered their bogus Instagram “influencers” a combination of free products and money that totalled more than the spend on fake followers.
Wow. Now there’s a cash machine for somebody. Too bad it’s the wrong kind.
Cohorts typically measure the number of customers signed up in a given month and what percent stick around in following months. It’s a useful way of benchmarking to other SaaS companies. It also helps in estimating the lifetime value and contrast it to CAC, the ultimate health check of the business model (or LTV/CAC ratio).
In this article, Nicolas Wittenborn of Point Nine Capital shares his modified cohort analysis format, which helps investors answer common due diligence questions that typical cohort analysis can hide from prospective investors and buyers of your business.