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| September 18 · Issue #136 · View online |
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Cults of personality are an existential threat to your business. To every business, really. Why? Here’s why: 👇 First, to be clear: there is no Transitive Property of Expertise. If an expert built, grew and sold a company that does X, and that expert now shows a passing interest in Y, they are not automatically an expert in Y. Beware: they can still eat your lunch. Why? Audience. Audience doesn’t care about expertise. They care about TRUST. And, there IS such a thing as a Transitive Property of Trust. If someone has earned trust on topic A, and they turn their attention to topic B, their audience automatically assumes they’re trustworthy on topic B. It’s just the way we’re all wired. So, why not use it to your advantage? Any trust you’ve built with your audience is also your best defense. Build an audience while you’re building your business. Instead of a liability, it becomes your moat.
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Three of these today. Nothing else.
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- Make a latte
- …
- Draw the rest of the owl
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Daniel Vassallo Made $210,822 In The Past 9 Months Selling a PDF and a Video
These two products made Dan Vassallo ( @dvassallo) $237,207 in sales so far, and $210,822 in profit, for an average profit of $24,802/month. The AWS product took about 160 hours to produce, while the Twitter product only took 16 hours. But, as we know, creating the content is generally the easy part. Finding customers is the hard part. And that’s where this writeup on IndieHackers really shines. Dan talk candidly about how he found customers.
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How To Increase the Virality of Your Product
How to improve your product message and figure out what audience to target to improve virality of your product. Filled with useful examples, give this article a read.
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You Can’t Copy HubSpot and Get the Same Results
Taking inspiration from the HubSpots of the world and you’re basing your content strategy on stale tactics that worked five years ago. That’s… a problem. What works today?
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Customer Appreciation Ideas: 11 Ways to Thank Customers
Here are 11 memorable and inexpensive ways to show that you appreciate your customers every day.
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Alright, it’s Friday, let’s have some fun. Here are some tweets you may or may not have seen.
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Many people putting the cart before the horse:
- Growth hacks can’t work on 0 users.
- SEO can’t optimize blog posts that don’t exist.
- Unit tests become useless when the code is scrapped tomorrow.
Build the business, first! Won't need any Substacks for this part.
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Most critical thing to answer before writing ad & email copy:
“What do my prospects know?”
1. About my product?
2. About the problem I solve?
3. About their need to solve it?
This dictates everything that you’ll write in the ad
5 Examples👇🏼
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I think the hardest thing to convey to SaaS founders struggling with growth is that achieving the coveted 3x or 10x MRR in <6 months is something that happens when the business is firing on *all* cylinders — not just the marketing cylinder.
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I don't want to hear any personal development stuff, morning routines and what not from people who don't have kids.
Or from people who don't care if they don't see their kids.
It's ridiculous that most of the advice out there is for a universe where there are no kids.
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Here's why remote conferences are poor substitutes for in-person conferences: focus.
When I'm at in-person confs: I don't have to pause a conversation to go sign for a package, my dog doesn't bring me a toy to throw, and pantsless kids don't walk thru my webcam field of view
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And here’s my new favorite productivity jam. It really slaps.*
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*My kids, my wife, and my friend @BrendanHufford tell me I’m no longer allowed to use the turn of phrase “it slaps”. I disagree with them. Have a great weekend, y'all! -Ken at MastermindJam.com (where everybody knows your name, and they’re always glad you came).
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